Fraser Farm is a family-owned winery and cellar door nestled in the foothills of regional Victoria.

Referencing their hands-on approach to winemaking and focus on tastings, the identity brings a strong sense of craft to life through bold, playful illustration, balanced by a refined brandmark that adds a sophisticated edge.

The result is a warm, distinctive identity that feels as approachable as the cellar door itself, while reflecting the creativity, care and craftsmanship behind Fraser Farm’s winemaking.