Protein,mate is a gluten-free forward café, born from a need for more protein to help power your mornings.

The identity takes cues from the optimism and energy of an Australian summer, bringing the warmth, colour and laid-back attitude of the Australian coast to the heart of London. Bright, colours are balanced with softer neutral tones, while playful illustrations draw on familiar summer imagery and everyday moments. The result is a fresh, energetic identity that feels healthy and optimistic without taking itself too seriously.